Setting Product Strategy

Value based pricing- is a pricing strategy which sets prices primarily, but not exclusively, on the value, perceived or estimated, to the customer rather than on the cost of the product or historical prices. One crucial concern for value-based pricing is strict management of cost in order to be able to make a profit at the value-based price.

Sunsilk is providing value based pricing to the customers. Sunsilk fix the price of products according to the areas. Like in the all countries the price of Sunsilk shampoos are not same, It is different in India and different in the New Zealand. So every type of customers are happy with the prices of its products. So with the valuable prices of the shampoos and conditioners Sunsilk is making customers happy and they also making profits by selling products more than its competitors

Product features and quality- Sunsilk is very conscious about its customers so, Sunsilk make quality products and the company has maintained good social and environmental standards in the market. Sunsilk offers a range of affordable, quality hair care products that suit individual hair types. With quality ingredients and innovative new formulations Sunsilk has created richer shampoos, thicker, creamier conditioners and an impressive range of styling products to provide simply beautiful hair.

Service mix and quality- A selection of services developed to offer customers a choice within a particular range. 

Sunsilk offers the service and quality of its product by providing soft &smooth shampoo for softening the driest and roughest hair