Competition

Competition is the rivalry in which every seller tries to get what other sellers are seeking at the same time: sales, profit, and market share by offering the best practicable combination of price, quality, and service. Where the market information flows freely, competition plays a regulatory function in balancing demand and supply.

Knowing who the competitors are, and what they are offering, can help to make the products, services and marketing stand out. It will enable to set your prices competitively and help to respond to rival marketing campaigns with their own initiatives.

Companies strive to increase sales volume by utilizing the 4 components of the marketing mix, also referred to as the 4P's: product, place, promotion, and place.

DIFFERENT TYPE OF COMPETITORS IN MARKET

DIRECT COMPETITORS -
A direct competitor is another company that offers the same products and services aimed at the same target market and customer base, with the same goal of profit and market-share growth.

The major competitor of Sunsilk in the rural areas is Bio Amla while in the urban areas, Sunsilk faces cutthroat competition with P&G.

 Head and shoulders,  pantene.  In urban areas, Sunsilk is acting as a market challenger against P&G.  Sunsilk has got the advantage of keeping their prices lower than P&G shampoos but P&G has captured a bigger share of the market due to its intense promotional activities.

Sunsilk shampoo is at par lower with major competitors in 200ml. Sunsilk cost Rs75, pantene Rs104, head & shoulders Rs 104, Dove starting Rs 129.

INDIRECT COMPETITORS –

Indirect competitor is another company that offers the same products and services, much like direct competitors; however, the same end goals are different. These competitors are seeking to grow revenue with a different strategy. Nearly every company is involved with some form of indirect competition.

Indirect competitors of Sunsilk –  clear, rejoice , clinic plus

REPLACEMENT COMPETITORS –

A replacement competitor is something someone could do instead of chooses your product. But they’re using the same resources they could have committed to your product.

Replacement competitors- Chick shampoo.