Marketing Mix Elements

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.

PRICE - refers to the value that is put for a product. It depends on costs of production, segment targeted, ability of the market to pay, supply - demand and a host of other direct and indirect factors.

The price of sunsilk shampoo sachets shows how the price also reflects a concern to make the purchase more convenient, since the rupee is denoted in this value. It is available from Rs 3 sachets to 200ml of Rs 95. Sunsilk has maintained its price reasonable and their prices are much lower than P&Gs.

PRODUCT - refers to the item actually being sold. The product must deliver a minimum level of performance; otherwise even the best work on the other elements of the marketing mix won't do any good. 

Sunsilk is one of the  widely preferred brand shampoo in India. Sunsilk consists of dream soft & smooth, stunning black shine, thick &long, anti dandruff.

PLACE - refers to the point of sale. In every industry, catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or 'place' strategy.

Sunsilk is available in super markets, sari-sari stores, convenience outlets, drug stores, market stalls, nationwide, pick up by customer

PROMOTION – This refers to all the activities undertaken to make the product or service known to the user and trade. This can include advertising, word of mouth, press reports, incentives, commissions and awards to the trade.

Sunsilk promotes its shampoo through various advertising in television, print media, music videos, internet rural campaign. Promotion of the products in the sunsilk range through movies such as “Fashion” Sunsilk has come up with a new promotional campaign GOOD HAIR DAYS in six major cities in collaboration with famous hair stylists of the country.