Sales management

Sale- Any of a number of activities designed to promote customer purchase of a product or 

service is Sales. Sales includes stages such as assessing customer needs, presenting product features and benefits to address those needs and negotiation on price, delivery and other elements.

Sales Management: The planning, direction, and control of the personal selling activities of a 

business unit including recruiting, selecting, training, assigning, supervising and motivating as these tasks apply to sales force.

Awareness- The key stage where the message of the brand is communicated to make the consumer aware. Sunsilk scores high on brand recall. As Sunsilk products are pretty much considered as a convenience product that is frequently purchased, they are available almost at any major super market that is within close proximity with home neighborhoods. Hence, comparatively, only minimum effort and time are needed in order to purchase Sunsilk’s products as they are readily available in many places. Sunsilk, however, can be easily substituted by the products of its competitors, such as Dove, Herbal Essence and Pantene. However, Sunsilk has been able to differentiate itself from its competitors by having high product awareness among.

Leads:  A lead is a prospect that meets specified criteria(Fit, behavior, interest, intent) as determined by mutual agreement between the sales and marketing team. For sunsilk shampoo, it offers a young girls, women’s from dry and roughness, dandruff hair.

Prospects: The qualified prospects are the specific target group that would be motivated to purchase the product. Sunsilk  assesses its target group from time to time to identify any changes on consumer preferences and tastes. Currently, it focuses on young girls, women’s of all ages.

Sales: The final stage in the sale funnel With reference to sunsilk   sales happens through retail outlets where consumers walk in and purchase their "trusted" hair care, which comes at a reasonable price and is easily available.