DISTRIBUTION
Objectives- “To reach
as many towns and villages as we can”
Sunsilk has a very good distribution network all
over the country. They have struggled hard to adopt such channels that
guarantee the perfect results regarding the placement of their product.
These distributors are given clear instructions
regarding the selection of the retailer and to make sure that the retailer;
ü
Knows about the significant characteristics
of the product.
ü
Places the product along with its major
competitors like P&G.
ü
Displays the sachets distinctly.
They give off and on offers as trade promotion
incentives to their distributors. The distributors contribute to the promotion
of Sunsilk by word of mouth.
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