Monday 1 September 2014

Distribution


DISTRIBUTION




Objectives- “To reach as many towns and villages as we can”




Sunsilk has a very good distribution network all over the country. They have struggled hard to adopt such channels that guarantee the perfect results regarding the placement of their product.

These distributors are given clear instructions regarding the selection of the retailer and to make sure that the retailer;


ü   Knows about the significant characteristics of the product.
ü   Places the product along with its major competitors like P&G.
ü   Displays the sachets distinctly.




They give off and on offers as trade promotion incentives to their distributors. The distributors contribute to the promotion of Sunsilk by word of mouth.



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